Before starting with empathy, it’s important to first frame your project as a design challenge, rather than as a typical business initiative. Here’s how.

_{Primer Video . 22 min}

Learn how to have design-thinking-style empathy conversations that lead to a deeper understanding of the experiences and needs of who you're designing for.

_{Primer Video . 34 min}

As you move from empathy to define, learn both reflective and rigorous distillation techniques to draw out needs & insights with the greatest innovation potential.

_{Primer Video . 26 min}

Take everything you've learned from need-finding and craft design-thinking-style "define statements" to focus your creative energies and to prepare for solution finding.

_{Primer Video . 8 min}

Learn how to think about unlocking business value as a design challenge so that you can focus your creative energies on what's viable as well as what's desirable.

_{Primer Video . 15 min}

Learn how to embrace constraints, separate generation from judgement, and leverage intentional ideation strategies as you embark on solution-finding.

_{Primer Video . 22 min}

Learn how to use story-boarding as a light-weight prototyping technique to rapidly work out the solution details that matter in a human-centered, experiential way.

_{Primer Video . 26 min}

Learn how to have design-thinking-style testing conversations to get rich and honest feedback, and quickly deduce what direction to take your project.

_{Primer Video . 17 min}

Because innovation efforts require ongoing nurturing and support, it’s important to learn how to talk about your work in such a way that you can rally the resources you need to proceed.

_{Primer Video . 15 min}