Before starting with empathy, it’s important to first frame your project as a design challenge, rather than as a typical business initiative. Here’s how.

_{Primer Video . 22 min}

Learn how to have design-thinking-style empathy conversations that lead to a deeper understanding of the experiences and needs of who you're designing for.

_{Primer Video . 34 min}

As you move from empathy to define, learn both reflective and rigorous distillation techniques to draw out needs & insights with the greatest innovation potential.

_{Primer Video . 26 min}

Learn how to embrace constraints, separate generation from judgement, and leverage intentional ideation strategies as you embark on solution-finding.

_{Primer Video . 22 min}

Learn how to use story-boarding as a light-weight prototyping technique to rapidly work out the solution details that matter in a human-centered, experiential way.

_{Primer Video . 26 min}