4. Defining Opportunities

DT Methods
Written By John Kembel

Innovator Studio . DT Methods . 8 min Primer

Take everything you've learned from need-finding and craft design-thinking-style "define statements" to focus your creative energies and to prepare for solution finding.

Activity

Create “napkin personas” to describe who you’re designing for, and craft design-thinking-style “define statements” to articulate the design challenges you’ve identified with the greatest innovation potential.

Resources

  • The DT Define Kit has an easy-to-fill-out persona worksheet as well as two different define statement formats that are both human-centered, non-prescriptive, and insights-driven.

  • The DT Dojo Design Project MURAL (template) also has these worksheets embedded in the workspace along with instructions.

John Kembel
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3. Distilling Needs & Insights
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5. Designing for Viability