DT Story: Adventure Series
Learning Studio . Design Thinking Intro . Session 3
This story illustrates how the practice of design thinking can lead to enterprise-scale innovation. Moreover, it reveals the power of designing not just products or services, but experiences as well.
I like to tell this story (right after telling the Embrace story) to show that design thinking isn’t just for students and startups, it works in big-businesses too.
You’ll notice that in the video (at the 10:00 mark), I also provide a sneak peek inside the Stanford d.school, widely recognized as the academic epicenter of design thinking.
And after the story, I preview a deceptively simple, yet powerful new DT tool & technique that helps design thinkers better understand and re-imagine experiences (using the story as a working example).
Notes:
Here’s a link to Doug’s TEDxSanDiegoCA talk about this experience