DT Primer

DT Introduction
Written By John Kembel

Today, we kick off our introduction to design thinking and debunk a myth of where innovation comes from, provide a working definition for design thinking, offer a glimpse at the “design process”, and connect the dots to the business value of design.

And, of course, we run an activity to warm up our creative muscles. So, grab a piece of paper and a sharpie, get your headphones, and let’s jump in.

Session Notes:

  • When debriefing the warm-up activity, I reference David Kelley’s book (written with his brother Tom) on Creative Confidence.

  • To learn more about the business value of design, check out the Design Management Institute’s work on the “Design Value Index” (DVI) (tracking the business performance of “design-centric” organizations).

  • Also worth a look (inspired by DMI’s DVI), is the “McKinsey Design Index”. This is the most rigorous study connecting the dots between design and business value that I’m aware of.

John Kembel
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DT Story: Embrace